Building Brands with Soul: Jaci Lund on Creative Freedom, AI, and the Power of Design - Taking Flight - Episode 47
In this episode, Sarah sits down with Jaci Lund, founder of Treebird Branding, a creative agency that’s redefining what it means to build meaningful brands in a fast-changing world. Jaci shares the honest story behind starting Treebird out of creative frustration, the philosophy that drives their unique brand-building process (yes, it involves a little "witchcraft"), and how a floor tile at an Atlanta restaurant became a viral branding win. We also dive into the role of AI in marketing, the balance between creativity and professionalism, and why being “weird” might just be your agency’s greatest strength. If you're passionate about branding, design, or entrepreneurship, this is an inspiring conversation you won't want to miss.
Connect with Jaci on LinkedIn and follow her company Treebird Branding
Connect with Jaci on LinkedIn and follow her company Treebird Branding
Creators and Guests
Host
Sarah Tourville
Sarah Tourville is the CEO and founder of Media Frenzy Global along with being the Communications Co-Board Chair of the Atlanta Chapter of the Entrepreneurs’ Organization and an Advisory Board Member of the Metro Atlanta Chamber.
