Setting Up For Success - Esther Vayman - Taking Flight: The Entrepreneur Journey Podcast - Episode # 009
Do you know what you need to do in order to have a successful company? What are the first steps to take? Well, we have just the episode for you! Today’s guest is Esther Vayman, Family Lawyer at Vayman & Teitelbaum, P.C. Esther shares with Sarah how she started out by helping her dad’s real estate company in a shared building. She believes that this helped her by having everyday discussions about where it was going, what they were doing, and what was their strategy. Esther explains how she was able to keep her costs low when she first made her company. Please tune in to this episode! We learned so much!
Takeaways:
- The first thing that Esther believes she got right when starting was “going for it”. She says that they started the company without clients or knowing who their ideal customers are. She went with her gut and made the best decision of her life.
- Another thing that Esther got right on her flight was having her husband by her side. Having her husband by her side as a partner, he complimented her strength and helped her with any challenges along the way. Having a trusted partner helps brush out any tangles in the business.
- When starting her company, Esther kept her costs low. By keeping her costs low, her company didn’t need to spend any money that they didn’t have which made it easier to advance her business.
- Esther started out by helping her dad’s real estate company in a shared building. She believes that this helped her by having everyday discussions about where it was going, what they were doing, and what was their strategy. Having that support and dialogue was the push she needed to start her company.
- A challenge that Esther had to face within her company was staffing. She had to let go of some team members who were not a good fit for their business, and even though it was hard to hire teammates at the time, now her company is better than ever. Sometimes you have to take those risks in order to succeed.
- Being surrounded by her family who immigrated from the Soviet Union, and seeing how hard they worked to provide Esther and her family with a better life, inspired Esther to work hard and become successful.
Quote of the Show:
- “The ignorance of failure is a good thing because you don't really fear it and so you go for it.” (03:53)
Links:
- LinkedIn: https://www.linkedin.com/in/esther-vayman-7aaa1723/
- Website: https://www.vandtlaw.com/
- Organization: https://www.eoatlanta.com/
Ways to Tune In:
- Stitcher: https://www.stitcher.com/show/1035225
- Spotify: https://open.spotify.com/show/4e67LgZSZ0Vc2anrFzN8A1
- YouTube: https://youtu.be/ZJ0isB5od_M
- Apple Podcast: https://podcasts.apple.com/us/podcast/taking-flight-eo-atlanta-podcast/id1652695640
- Amazon Music: https://music.amazon.com/podcasts/82088400-c5a3-413c-9692-4719c8f1fd67/taking-flight-eo-atlanta-podcast
Taking Flight: EO Atlanta is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Sarah Tourville
Sarah Tourville is the CEO and founder of Media Frenzy Global along with being the Communications Co-Board Chair of the Atlanta Chapter of the Entrepreneurs’ Organization and an Advisory Board Member of the Metro Atlanta Chamber.
